Brown-Forman Safe Harbor Privacy Policy

Brown-Forman Corporation ("BFC") has created this Safe Harbor Privacy Policy to help you learn about how we handle Personal Information that is collected by entities located in the European Economic Area (collectively the “EEA”) and transferred to BFC in the United States. This Safe Harbor Privacy Policy supplements the Brown-Forman Privacy Policy. Unless specifically defined in this policy, the terms in this Safe Harbor Privacy Policy have the same meaning as in the Brown-Forman Privacy Policy.

BFC has subscribed to and will adhere to the U.S.-EU Safe Harbor program (“Safe Harbor Program”) by adopting and implementing the Safe Harbor Privacy Principles, which include a set of frequently asked questions (collectively, the “Principles”). More information about the Safe Harbor Program can be found at http://www.export.gov/safeharbor/.

Information Collected Voluntarily Provided by You
BFC may receive information from entities in the EEA including but not limited to name, date of birth, address, city, state, zip code, telephone numbers, cell phone numbers, gender, household income ranges, consumption habits, product usage, attitudes and preferences regarding our products and other personal information (collectively, "Personal Information").

Use of Personal Information
Any Personal Information sent to us may be used by BFC and its affiliated companies and their agents, partners, or licensees for the purposes indicated on the Sites or at the time the information was collected offline. In addition, the Personal Information we receive will be used in our marketing, promotion and advertising of our Brands as detailed in the Brown-Forman Privacy Policy. If we intend to use your information for a purpose that is incompatible with these purposes or if we intend to disclose it to a type of third party not previously identified, we will notify you and offer you the opportunity to opt out of such uses and/or disclosures.

Agents and Service Providers
We sometimes contract with other companies and individuals to perform functions or services on our behalf. They may have access to Personal Information needed to perform their functions, but are restricted from using the Personal Information for purposes other than providing services for us. BFC requires that its agents and service providers that have access to Personal Information received from the EEA either subscribe to the Safe Harbor Principles or are subject to the EU Privacy Directive or another adequacy finding or enter into a written agreement with us that requires them to provide at least the same level of privacy protection as is required by the relevant Safe Harbor Principles.

Security
We use reasonable physical, electronic, and administrative safeguards to protect your Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction. However, regardless of the effectiveness of our security measures, no security system is impenetrable. We ask that you do your part by, at a minimum, keeping any computer passwords you use to access the Internet or any Brown-Forman site strictly confidential.

Data Integrity
We take reasonable steps to ensure that Personal Information we process is reliable for its intended use, accurate, complete, and current to the extent necessary for the purposes for which we use the Personal Information.

Access
You can ask to review and correct the Personal Information that we maintain about you by sending a written request to Brown-Forman Consumer Support, 3310 West End Avenue, Suite 600, Nashville, TN 37203, USA or email us at shinquiry@b-fonline.com.

Safe Harbor Enforcement and Dispute Resolution
If you have any questions or concerns, please write to us at the address listed below. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with the Safe Harbor Principles.

Contact Information
Questions regarding this policy should be directed to Brown-Forman Consumer Support, 3310 West End Avenue, Suite 600, Nashville, TN 37203, USA or email us at shinquiry@b-fonline.com.

Privacy Policy Changes
This policy may be changed from time to time, consistent with the requirements of the Safe Harbor. We will post any revised policy on this site. If you are a regular visitor to this site, we recommend that you check this Safe Harbor Privacy Policy on a regular basis.