Rene
Brand Manager
Louisville, KY
My Job
"Providing the brand vision, strategic direction and support to the Brown-Forman sales force in order to deliver Herradura's success."
My Motivation
"As a Mexican, I am not only marketing Tequila, but Mexico as well. For us, tequila is much more than an alcoholic beverage - it is part of our history, our culture and our soul."
My Contribution
"I am very lucky to be in brand management where everything I do contributes to building Tequila Herradura and Brown-Forman as key players in the tequila category. This includes working with various team members to develop the business objectives, strategies and actions to educate and interact with our customers."
What I love about Brown-Forman
"What I enjoy the most has been the broad spectrum of opportunities I have experienced in the short time that I have been with the company."
My Environment
"Full of excitement due to the new level that the whole BF organization will take this recently acquired tequila."
Opportunity
"Brown-Forman has given me the opportunity to manage a great product and to be involved on key strategic initiatives."