Brown-Forman Implements Cost-Cutting Program

Reduction in Force Affects 250 Employees

Louisville, KY, April 20, 2009 – Brown-Forman Corporation announced today that due to the difficult economic conditions around the world, it is implementing several initiatives to reduce costs during fiscal 2010, which starts May 1, 2009.  Included among the cost-cutting plans is a reduction in force affecting approximately 250 employees out of its global workforce of 4,100 people.  The great majority of these will occur in Mexico and the U.S., with fewer positions eliminated in Europe and the Asia Pacific region. 

“While this was a very difficult decision to make, I believe it is necessary to best position Brown-Forman for both the difficult times we are confronting today and the uncertain and challenging environment that we expect ahead of us,” said Brown-Forman Chief Executive Officer Paul Varga.

All employees affected by the reduction in force will be offered severance pay, career counseling assistance, and other benefits.

Among other cost-cutting initiatives planned for fiscal 2010, Brown-Forman is offering early retirement to certain eligible U.S. employees, eliminating merit increases for all employees, and cutting back on discretionary spending, including travel and meetings. 

These actions are projected to save Brown-Forman between $15 million and $25 million in fiscal 2010.  The company estimates a fourth quarter charge of approximately $0.05 to $0.07 per share, for severance and related costs associated with the workforce reduction and early retirement program.  This one-time charge was anticipated in the company’s previously reported earnings per share guidance, which remains in the range of $2.70 to $2.90 a share. 

“I believe these and other key decisions we have made will help Brown-Forman continue to compete effectively in this tough economy,” stated Varga.  “We’re confident that our healthy balance sheet, great brands, excellent people, and committed long-term shareholders will enable our company to remain both strong and independent for generations to come.”

Brown-Forman Corporation is a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra.

Important Note on Forward-Looking Statements:

This release contains statements, estimates, or projections that constitute "forward-looking statements" as defined under U.S. federal securities laws. Generally, the words "expect," "believe," "intend," "estimate," "will," "anticipate," and "project," and similar expressions identify a forward-looking statement, which speaks only as of the date the statement is made. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.  We believe that the expectations and assumptions with respect to our forward-looking statements are reasonable. But by their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors that in some cases are out of our control. These factors could cause our actual results to differ materially from Brown-Forman's historical experience or our present expectations or projections. Here is a non-exclusive list of such risks and uncertainties:

• Continuation of the global economic downturn or  turmoil in world financial and equity markets (and related credit and capital market instability and  illiquidity; decreased consumer and trade spending; higher unemployment; supplier, customer and consumer credit or other financial problems, inventory reductions by distributors, wholesalers, and retailers, bank failures or governmental nationalizations, etc.);
• pricing, marketing, products, and other competitive activity focused against our major brands;
• continued or further decline in consumer confidence or spending, whether related to global economic conditions, war, natural disasters, terrorist attacks or other factors;
• tax increases, changes in tax rules or accounting standards (e.g., LIFO treatment for inventory), tariff barriers and/or other restrictions affecting beverage alcohol, whether at the U.S. federal or state level or in other major markets around the world, and the unpredictability or suddenness with which they can occur;
• limitations and restrictions on distribution of products and alcohol marketing, including advertising and promotion, as a result of stricter governmental policies adopted either in the United States or in our other major markets;
• changes in and obligations for employees, former employees and retirees cost of benefits, and lower returns on pension assets;
• fluctuations in the U.S. Dollar against foreign currencies, especially the British Pound, Euro, Australian Dollar, Polish Zloty, South African Rand, Japanese Yen, Russian Ruble and Mexican Peso;
• reduced bar, restaurant, hotel and other on-premise business, consumer shifts to discount stores and other price sensitive purchases and venues;
• longer-term, changes in consumer preferences, societal attitudes or cultural trends that result in reduced consumption of our premium spirits brands or ready-to-drink products;
• distribution arrangement changes in major markets that affect the timing of our sales or limit our ability to market or sell our products successfully;
• adverse impacts as a consequence of our acquisitions, joint ventures, business partnerships, acquisition strategies,  integration of acquired businesses, or conforming them to the company’s trade practice standards, financial controls environment and U.S. public company requirements;
• price increases in energy or raw materials, such as grapes, grain, agave, wood, glass, and plastic;
• changes in climate conditions, agricultural uncertainties,  our suppliers’ financial hardships or other supply limitations that adversely affect supply, price, availability, quality, or health of grapes, agave, grain, glass, closures or wood;
• negative public media related to our company, brands, personnel, operations, business performance or prospects;
• counterfeit production, tampering, or contamination of our products and any resulting negative effect on our sales, intellectual property rights, or brand equity;
• consumer and trade acceptance of product line extensions and new marketing initiatives;
• adverse developments stemming from state or federal investigations of beverage alcohol industry marketing or trade practices of suppliers, distributors or retailers; and
• impairment in the recorded value of inventory, fixed assets, goodwill or other acquired intangibles. 

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