Woodford Reserve Rediscovers Historical Roots with Limited Edition

New Master’s Collection Release Marries History and Innovation

Louisville, KY, October 29, 2008 – Woodford Reserve will revive a long-abandoned bourbon production practice in early November with the release of the third whiskey in its award-winning Master’s Collection series, 1838 Sweet Mash. Kentucky’s signature industry is famous for its sour mash whiskies, and the Woodford Reserve 1838 Sweet Mash is an exception with this revival of a historic technique.

“Though no one person can be credited with creating the sour mass process now used to make all American whiskies, the present-day Woodford Reserve Distillery is largely known as the site where the method was defined,” said Woodford Reserve Master Distiller and Spirits Historian Chris Morris. “The sour mash process was innovative at the time and is now common practice. The Woodford Reserve Distillery has taken that innovation ‘a step in reverse’ by bringing the old-fashioned sweet mash practice back to life.”

All bourbon whiskies are traditionally crafted using a sour mash process in which ingredients – grains, yeast and water -- from a prior distillation (referred to as spent mash) are introduced into a new mash mixture. The result is a sour mash which is fermented for several days before being distilled. Sour mash ultimately creates a more consistent product with less variation from batch to batch. Sweet mash, however, was the original production practice established to craft bourbon whiskies, and it consists of using entirely fresh ingredients – grains, yeast and water – to create a mixture which will be fermented for several days and then distilled. This process gives the mash a higher pH level and reveals a layer of aromas and flavors which aren’t commonly found in sour mash bourbons.

“We believe that this is the first bourbon of its kind to be bottled in 150 years, or certainly since Prohibition,” said Wayne Rose, brand director for Woodford Reserve. “Bottling sweet mash was the original standard for bourbon production until the sour mash process came along, and Woodford Reserve is honored to release 1838 Sweet Mash as a tribute to the industry's heritage."

1838 Sweet Mash is the third in the Woodford Reserve Master’s Collection series following the Four Grain bourbon and Sonoma-Cutrer Finish products. Released periodically at the master distiller’s discretion, the Master’s Collection whiskies are extremely limited in quantity, bottled only once and feature a package inspired by the copper pot stills of The Woodford Reserve Distillery. 1838 Sweet Mash celebrates the founding year the present-day Woodford Reserve Distillery was constructed and commemorates the end of the sweet mash bourbon-making era.

The inspiration for the Master’s Collection is rooted in The Woodford Reserve Distillery’s rich history and traditions. In the mid-1800s distillery owner Oscar Pepper and Master Distiller James Crow studied and recommended using key processes like sour mashing and charred barrel maturation at the historic Woodford County distillery. These practices are still maintained in the bourbon industry and, today, the distillery receives more than 80,000 visitors annually and is the only one in America to triple-distill bourbon in copper pot stills.

Woodford Reserve 1838 Sweet Mash will be sold in 25 U.S. markets: Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, D.C. and Wisconsin. It will also be released for the first time in Canada. Each bottle is individually hand-numbered and presented at 86.4 proof. Available in major metro markets, only 1,045 cases are available with a suggested retail price of $89.99 for a 750ml bottle.

Woodford Reserve, 45.2% ABV, is one of the fine spirits produced and marketed by Brown-Forman Corporation, a diversified company responsible for other quality consumer products including: Jack Daniel's Tennessee Whiskey, Southern Comfort, Fetzer Wines, and Korbel California Champagnes. Woodford Reserve reminds you to drink responsibly.

Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2008.

Tasting Notes for Woodford Reserve 1838 Sweet Mash

Color: Rich, orange brown.

Aroma: Maple syrup sweetness covers a fruity, spicy character rich in nutmeg, cinnamon and
hints of clove.

Taste: Rich with loads of fruit – apple, blueberry and blackberry – all layered with a hint of
maple syrup. Rye and mint round out the palate.

Finish: Clean and warm with a very soft apple finish.

For more information, contact:
Andrea Duvall, Brown-Forman
502-774-6044
andrea_duvall@b-f.com

 

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