Corporate Responsibility

Our Commitment

Striving to be a truly responsible company is of such importance at Brown-Forman that it serves as one of our five strategic imperatives to achieve business success. While “Being Responsible in Everything We Do” is broad in scope, we are concentrating our attention on the most critical societal impacts, both positive and negative, throughout our business. Our commitment comes to life through the efforts of many dedicated champions and leaders across all areas of the company and through both our words and actions.

Brown-Forman’s corporate responsibility commitment encompasses social, environmental, civic, financial, and personal responsibilities. Our key focus areas are:

  • Responsible Drinking
  • Environmental Stewardship
  • Employee Relations
  • Community Involvement

Latest News

Brown-Forman Issues 2008 Corporate Responsibility Interim Report Web Update

February 27, 2009 | Louisville, KY

Brown Forman Corporation has issued its 2008 Corporate Responsibility interim report update on the company’s corporate web site.  The updated web pages can be found at:  http://www.brown-forman.com/responsibility

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Feature Story

straightup

Read our internal employee publication, Straight Up, where the latest issue focuses on our environmental stewardship efforts around the globe.

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Brand Stories

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We strive to minimize the potential exposure of our advertising to young people in two ways

» Read more about Jack Daniel’s and NASCAR

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Brown-Forman took a proactive approach to overcoming the challenges of responsible marketing.

» Read more about Jack Daniel’s Country Cocktails

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Jack Daniel's team in Dubai developed an innovative responsibility communication

» Read more about Jack Daniel’s in Dubai

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Our strongest responsibility messages are those that are unique to the brand

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