As a growing global company, we are still learning about different cultures, their relationships to alcohol, and the issues and challenges stemming from its abuse in different parts of the world. But our goal is to remain proactive and play an active role in finding a workable solution to alcohol abuse.
Recently, the Jack Daniel's team in Dubai developed an innovative responsibility communication – employing a short video/slideshow which communicated to mobile phones by bluetooth. A sign in a retail outlet hosting a promotion informs attendees to switch on their phones' bluetooth capability if they'd like to receive information from the brand. Those that do receive a video slideshow from an in-outlet transmitter promoting responsible consumption. View the video below!