Our Priorities
"Being Responsible in Everything We Do" is one of our five strategic imperatives that we believe is critical to achieving business success. Because of the nature of our products, our global reach, and our reliance on natural resources – from the grapes used to make our wines to the agave grown for our tequila - we manage a wide range of social and environmental issues, including:
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Responsible Drinking
We seek to encourage consumers to drink responsibly and reduce alcohol abuse and misuse.
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Environmental Stewardship
Our products are agriculturally-based (grapes, grains, agave) and require natural resources such as clean water and wood. Our production processes use energy and water and generate waste. As such, we must understand our footprint at every product lifecycle stage and do our part to protect the environment and reduce our impact on it.
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Employee Relations
Our people are our greatest resource and competitive advantage. They are also our brand builders and are expected to set a good example to encourage responsible drinking in our communities. We aim to provide them with the opportunities to develop their careers in a safe, inspiring, diverse, and inclusive workplace.
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Community Involvement
Our communities are important to us. We are deeply rooted in our hometown of Louisville, Kentucky and seek to grow our community roots as we expand globally. We are proud of our tradition of civic engagement and investment.