Mission
Corporate Responsibility at Brown-Forman means putting our values into action throughout our business and in our relationships with suppliers, distributors, customers, employees, consumers, and our shareholders. We must listen to feedback on issues of shared concern and importance. We are committed to promote social and environmental responsibility, transparency, and dialogue.
Purpose
Our purpose is to enrich the experience of life, in our own way, by responsibly building beverage alcohol brands that thrive and endure for generations. Five strategic imperatives drive our actions and decisions:
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Building Strong Consumer Franchises
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Winning at the Point of Purchase
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Allocating Resources Superbly
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Developing and Engaging Exceptional People
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Being Responsible in Everything We Do.
Being Responsible in Everything We Do is a driver of our business success. By implementing these imperatives, we believe we will outperform the industry over the long term and deliver consistent, exceptional performance.
Read more about Our Company.
Values
Our past is defined by generations of visionary individuals and nearly a century and a half of experience. We believe our future will be determined by independence and continuity in our direction, commitment to our strategies, and confidence in our capabilities.
Over many years, we have developed and nurtured a set of core values that have become deeply ingrained in our conscience and our culture. These time-honored values — integrity, respect, trust, teamwork, and excellence — remain real and relevant today, guiding us in the conduct of our day-to-day business.