Stakeholder Engagement
Listening to what others have to say, even if it is critical, allows us to gain a better understanding of perspectives different than our own. This feedback is essential in helping us keep our policies aligned to the expectations of society.
We consider the following groups to be our main stakeholders:
- Shareholders / Investors
- Customers (distributors and retailers)
- Consumers
- Employees
- Governments
- Industry experts
- Non-governmental organizations (NGOs).
We have established processes to engage with the different groups that have a direct impact on our business. We are expanding our outreach to ensure we have greater engagement with alcohol policy thought leaders, academics, NGOs, and others interested in our corporate responsibility performance. We are doing this primarily through our involvement in groups such as the International Center for Alcohol Policies (ICAP) and through our new online Issues Forum, which is designed to share our perspective and encourage dialogue about our positions on key alcohol issues. We look forward to hearing other views on these issues and engaging in dialogue.
Feedback on our Reporting
Our Corporate Responsibility reporting is an important part of our engagement with stakeholders. We are committed to improving its scope and quality. This is why we have commissioned independent research on our reporting and also provide an online reader survey. Feedback on our first report published in 2007 and online survey is in our archive.
We want to meet our readers' needs and urge you to complete the short survey. Please also visit our Issues Forum, and join the debate there on alcohol-related issues. We really want to learn about your thinking about drinking and appreciate your feedback.