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Water Conservation

Water is not only one of earth's essential life-supporting resources, but it is essential to our business. We are focused on conserving and keeping this important resource clean for future generations. At our corporate offices, we have installed sensors in restrooms to control water usages in renovated buildings and new construction. We also control water usage for landscape irrigation.

Our brands individually and collectively contribute to this initiative every day.

Fetzer and University of California Davis created a natural filtration system that employs gravel and sand filters and a planted reed bed to be used on the winery's organically farmed grapes and landscaping.
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The Jack Daniel Distillery protects the cave spring water recharge area to prevent possible pollution or contamination of this source. To minimize the need for fresh water, they recirculate water in cooling towers and have aggressive maintenance programs to minimize leaks and equipment malfunctions.
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At Finlandia, the same water that is used for cooling in the distillation process is also used to heat the production facilities. By internally recycling water, Finlandia reduces the amount of precious ground water used.
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At the Brown-Forman Distillery, where we make Early Times and Old Forester, we have changed our methods of water use, including reusing water from chillers in the boilers, which reduces the demand on the municipal water supply.
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