“World's Largest Mint Julep” To Debut At Kentucky Derby®

Louisville, KY, April 30, 2008 – The “World’s Largest Mint Julep” will make its world debut at Churchill Downs® during Kentucky Derby week this year on May 2 & 3. The six-foot tall glass will be filled with Early Times Mint Julep cocktails and will be located in the Paddock area of Churchill Downs […]

April 30th, 2008|Brand|

Brown-Forman Names Morreau Director of Financial Management and Technology

Louisville, KY, April 30, 2008 – Brown-Forman announced today the promotion of Jane Morreau to the newly created position of director of financial management and technology, reporting to Don Berg, who becomes chief financial officer of the company on May 1.In her new position, Morreau will be responsible for the financial management of the […]

April 30th, 2008|Corporate|

Kentucky Derby Favorite Big Brown Honors “Big Red”

Louisville, KY, April 29, 2008 – In a world-class tribute to the great thoroughbred Secretariat (affectionately known as “Big Red”), the owners of this year’s Kentucky Derby® favorite Big Brown placed the overall winning bid in the Woodford Reserve $1,000 Mint Julep Cup Auction.  The auction closed today with the top bid of $10,000 […]

April 29th, 2008|Brand|

Churchill Downs® Appoints Tequila Herradura® as the Official Tequila of the 2008 Kentucky Derby®

Louisville, KY, April 22, 2008 – Churchill Downs has selected Tequila Herradura as the “Official Tequila for Kentucky Derby® 134”, becoming the first tequila maker to carry this prestigious honor.Herradura, which translates to horseshoe in Spanish, will join other official Brown-Forman brands to the starting gates for Kentucky Derby 134 and Churchill Downs’ Derby-related […]

April 22nd, 2008|Brand|

Woodford Reserve $1,000 Mint Julep Cup Honors Equine Legend

Louisville, Ky, April 14, 2008 – At the 2008 Kentucky Derby®, Churchill Downs® and Woodford Reserve bourbon will pay homage to one of horse racing’s finest athletes, Secretariat, with a one-of-a-kind tribute – the world’s most expensive mint julep cup. With precious jewels and the artwork of internationally-acclaimed sports artist LeRoy Neiman, the $1,000 […]

April 14th, 2008|Brand|