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Appleton Estate Jamaica Rum Takes Home Adams Growth Brand Award for Second Year in a Row

March 15, 2006, Louisville, KY — Appleton Estate Jamaica Rum announced it has received a 2006 Adams Growth Brand Award, the second consecutive year the brand has received this recognition. This award is given by the Adams Beverage Group to brands that reach a minimum of 100,000 cases and enjoy double-digit percent growth during each of the last four years within the U.S.

Comparing the 12-month period January to December 2004 to 2005, Appleton has grown at a 30 percent rate in 9-Liter depletions in the U.S.

“Appleton Estate V/X continues to shape the premium rum category, one of the fastest growing spirits categories,” said Joe Murray, National Brand Manager, Appleton Estate Jamaica Rums. “This recognition is a testament to the sales effort of our distributor and broker partners, as well as the growing consumer desire for a better tasting premium rum. Consumers appreciate the value they get in a bottle of Appleton Estate Rum.”

The brand continues several marketing initiatives, including music activities with smooth jazz artist Eric Darius through “An Evening Escape,” a new “Raise Your Rum” national creative campaign, among others. The label designs for Appleton Estate V/X and Appleton Estate Extra were updated in 2005 with more premium and contemporary graphics reflecting the rich heritage of Appleton Estate.

Appleton Estate V/X Jamaica Rum, a member of the Appleton Jamaica Rum family — Jamaica’s leading premium-aged rum, is a refined, stylish rum whose mix-ability and versatility fits today’s spirit drinker’s lifestyle. Appleton V/X is available nationwide and the 750ml bottle has a suggested retail price of $18.99.

The Appleton Jamaica Rum family includes Appleton Estate V/X Jamaica Rum, Appleton Special Jamaica Rum, Appleton White Jamaica Rum, Appleton Estate Extra Jamaica Rum and Appleton Estate 21Year Old Jamaica Rum. Appleton Estate Jamaica Rum is one of the fine spirits distributed and marketed by Brown-Forman Corporation, a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Canadian Mist, Southern Comfort, Finlandia Vodka, Fetzer Wines, Korbel California Champagnes, and Hartmann Luggage. Please be as mature as our Estate Rums. Drink responsibly.

Contact Information
Sean Wachsman, Brown-Forman
502.774.7643, [email protected]