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Brown-Forman Greens Louisville With 2,500 Trees

In a west Louisville neighborhood earlier this week, Brightside planted the 2,500th tree paid for with support from the Brown-Forman Corporation.  Mayor Jerry Abramson today recognized the Louisville’s company’s 20-year support of Brightside with a presentation to Brown-Forman Chairman Owsley Brown.


“Brown-Forman was one of the first companies I went to when we were starting Brightside 20 years ago, and they have been a partner with us ever since,” Abramson said.  “The company’s commitment to environmental stewardship and philanthropy makes Brown-Forman one of Louisville’s best corporate citizens.”


The Brown-Forman Legacy Tree program has focused in the neighborhoods surrounding Brown-Forman’s west Louisville corporate campus, including the California, Russell and other neighborhoods.  Brightside planted 124 trees this month.


 “These trees provide a great value to our community and we hope that the fruit of Brown-Forman Legacy Tree Program will be seen and appreciated for many generations to come,” said Brown.


The trees planted include red maples, ash, and serviceberries.  Abramson said the trees do more than beautify the neighborhoods.


“Trees benefit a neighborhood in so many ways, such as including improving air quality, decreasing utility costs by mitigating heat, and helping build community pride by providing quality green space.”


Partnerships with community-minded companies like Brown-Forman have helped to maximize the impact of Brightside, the city’s cleanup and beautification initiative that marked its 20-year anniversary earlier this year.


Over the course of two decades, Brightside’s accomplishments include:


  • Cleaning nearly 250,000 tons of trash with the help of 200,000 volunteers;
  • Planting of 1.2 million daffodil bulbs and 1.1 million annuals;
  • Corporate sponsors pledging to keep 65 miles of local roadways litter-free; and
  • Teaching approximately 50,000 area students about protecting the environment.

“Brightside owes so much of its success to our community partners – like Brown-Forman – and I look forward to continuing to work with them and with other companies to make Louisville the cleanest and greenest city we can be,” Abramson said.

For more information about Brightside, call MetroCall 311 or visit and enter keyword “Brightside.”