Brown-Forman to Distribute Durbanville Hills South African Wines
October 26, 2005, Louisville, KY — Brown-Forman Corporation announced today that it will begin distributing Durbanville Hills South African Wines throughout the United States and the United Kingdom. Initial U.S. distribution will include Durbanville Hills Sauvignon Blanc and Shiraz, both from the mainstream Hills range of the Durbanville Hills collection. The UK will be introducing Sauvignon Blanc, Merlot, Shiraz, and Pinotage, also from the Hills range.
“We see this as a wonderful opportunity to capitalize on the virtually untapped South African market within the U.S.,” said Lee Tatum, director of business development & new products. “South African wines continue to grow in popularity and we believe that the addition of Durbanville Hills to our portfolio will enable us to play an integral part in introducing South African wines to U.S. consumers,” said Tatum.
South African wines are increasingly receiving attention as the quality of the wine continues to improve. Having received several international and South African awards, Durbanville Hills is a testament to the quality of the wines being produced. Additionally, there is a global awareness and a consumer demand for South African wines.
“As more consumers are experimenting with new and different wines there’s a great opportunity for us to introduce some of the great wines being produced in South Africa,” said Tatum.
Located against the backdrop of Tygerberg hills, the Durbanville Hills Winery overlooks the majestic Table Mountain, one of South Africa’s most famous and recognizable landmarks. However, Durbanville Hills’ location not only offers a magnificent view; the location plays a key role in the quality of the wines.
The hills around Durbanville provide the perfect terroir (soil, temperature, and landscape) for producing excellent wines. Additionally, Durbanville, one of South Africa’s oldest winemaking areas, is located only a few miles from the Atlantic Ocean, in one of the Cape’s coolest wine-producing regions. The cool breeze from the ocean allows the grapes to develop slowly, giving the wines of Durbanville their intense fruit flavors and structure.
Durbanville Hills Sauvignon Blanc, South Africa’s second largest selling brand at its price point, is known for its layered tropical fruit flavors of lime, guava, fig, and gooseberry. The brand as a whole has seen year-on-year growth of over 130% in the South African market. The Shiraz, amid rich berry and a smoky plum palate with pepper and spice aromas, serves as a soft but mouth filling wine.
Durbanville Hills Sauvignon Blanc and Shiraz will retail for $11.99 and $13.99 respectively, for a 750ml bottle and will be available in retail beginning in November in key markets, including the northeastern U.S., Washington D.C., Virginia, Kentucky, Georgia, Florida, Illinois, Michigan, Texas, Arizona, Colorado, Washington, Oregon, and California.
In addition to the Hills range, the Durbanville Hills Winery produces a limited-release single-vineyard range, and a premium priced Rhinofields range. Durbanville Hills is currently available in several international markets including, Belgium, Canada, Denmark, Ethiopia, France, Gabon, Germany, Hong Kong, Ireland, Kenya, Mauritius, Netherlands, Norway, Russia, Singapore, and Tanzania.
Brown-Forman Wines is a part of Brown-Forman Beverages, Louisville, Kentucky. It markets Korbel Champagnes and produces and markets Fetzer, Sonoma-Cutrer, Bonterra, Mariah, Jekel, One Wines and Virgin Vines from California; and markets Michel Picard and Gala Rouge Wines from France, along with Durbanville Hills from South Africa.
For more information on Durbanville Hills, contact Maggie Schneider, Public Relations Manager, Import Wines, Brown-Forman, at 502-774-7140.