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Woodford Reserve Begins National Roll-Out of Master's Collection

October 11, 2006, Louisville, KY — Woodford Reserve will expand distribution of its limited production Master’s Collection on October 1st. The first whiskey released in the collection, Woodford Reserve Four Grain bourbon, is the only bourbon in the world to be distilled solely in copper pot stills. While Four Grain was released to critical acclaim in Kentucky last Fall, this roll-out marks the first time it is available for sale in 16 states; California, Colorado, Illinois, Indiana, Florida, Georgia, Massachusetts, Michigan, Missouri, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Texas and Virginia. Kentucky will also receive a second supply of Four Grain during the release. The bourbon, bottled at a 92.4 proof and individually numbered, will retail at $79.99 for a 750ml bottle in major metro markets. Only 750 cases are available.

“We were overwhelmed with the response Four Grain received in Kentucky,” said Wayne Rose, brand director of Woodford Reserve. “We knew we had a pretty special whiskey on our hands, but we never anticipated it selling out in a matter of days. This allocation will likely sell just as quickly, with one small bottling next year before Four Grain disappears forever.”

Woodford Reserve Four Grain received national attention when it was featured on CNBC and listed in USA Today’s holiday gift recommendations. It also received the “2005 Innovative Whiskey of the Year” award from Malt Advocate magazine.

Released periodically, whiskies in the Master’s Collection are extremely limited in quantity and exclusively triple-distilled in copper pot stills at The Woodford Reserve Distillery, a National Historic Landmark in Woodford County, Kentucky. Even the whiskies’ unique bottle shape mimics that of a copper pot still.

“The Master’s Collection honors the pioneering work of our forefathers by applying their handcrafted methods to unique grain recipes, maturation techniques and distillation styles,” said Chris Morris, Master Distiller of Woodford Reserve.

A new twist on an old practice, Woodford Reserve Four Grain incorporates wheat into its mash bill.

“Traditionally, Kentucky bourbon distillers rely on a three-grain mash bill with corn serving as the majority grain, malted barley necessary for natural starch-to-sugar conversion, and rye as the preferred grain for creating a spicy, fruity character,” Morris said. “By adding a fourth grain — wheat — into our mash bill, we can also deliver a soft, nutty flavor influence.”

The inspiration for the Master’s Collection was drawn from Woodford Reserve’s rich history. In the early 1800’s the distillery was the setting for landmark discoveries and innovative practices developed by distillery owner Oscar Pepper and Master Distiller James Crow. These practices would have a lasting and profound impact on the bourbon industry. Today, the historic distillery receives more than 60,000 visitors a year and is the only one in America to triple-distill bourbon in copper pot stills.

Woodford Reserve is the “Official Bourbon of the Kentucky Derby” and is located in Woodford County, Kentucky, the very heart of the thoroughbred industry. It retails for approximately $30 for a 750ml bottle and is available in 32 countries around the world. For more information on Woodford Reserve or the Master’s Collection visit www.woodfordreserve.com.

Woodford Reserve, 45.2% ABV, is one of the fine spirits produced and marketed by Brown-Forman Corporation, a diversified company responsible for other quality consumer products including: Jack Daniel’s Tennessee Whiskey, Southern Comfort, Fetzer and Bolla Wines, Korbel California Champagnes and Hartmann Luggage. Woodford Reserve reminds you to drink responsibly.

Tasting Notes for Woodford Reserve’s Four Grain
Color: Toffee with orange highlights.
Nose: Rich and aromatic with a spicy underpinning of mint and a sprinkling of cinnamon, dark berries and a hint of orange, all topped with a layer of butterscotch and vanilla.
Taste: Elegantly sweet and nutty with hints of mint and orange covering a rich base of vanilla and soft oak.
Finish: Smooth and long with a hint of nuts on the palate.

Contact: Courtney Sandora
502-774-7443
[email protected]