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Woodford Reserve Bourbon honored by Whiskey Magazine

March 1, 2010, Louisville, Ky. – Woodford Reserve Bourbon has been voted “Whisky Brand Innovator of the Year” for the entire world at this year’s Icons of Whisky Awards, held by Whisky Magazine.

Woodford Reserve was recognized for its acclaimed Master’s Collection for its great innovation. The Master’s Collection has included four expressions since its inception; Four Grain, Sonoma-Cutrer Finish, Sweet Mash and Seasoned Oak Finish.

The award recognizes the company that has pushed the envelope during the year as the most innovative in the entire whiskey industry. It marks the second time Woodford Reserve has received the award.

“It’s a great honor to receive this award for a second time from Whisky Magazine,” said Chris Morris, Master Distiller for Woodford Reserve. “This top accolade is a strong endorsement of the constant innovation Woodford Reserve prides itself in. It shows the true passion everyone at the Woodford Reserve Distillery has for crafting the best bourbon in the world.”

The Icons of Whisky Awards celebrate the people and places behind the greatest whiskies in the world, with the judging process taking place in regional heats including the United States, Canada, Ireland, Japan, Scotland and India. Woodford Reserve was named Brand Innovator of the Year for the United States in early November and then went on to the world finals held in London. The winners were announced at a ceremony held on the eve of Whisky Live London on Feb 25.

Woodford Reserve is one of the fine spirits produced and marketed by Brown-Forman Corporation, a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Fetzer, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, and Bonterra. Please enjoy your bourbon responsibly. For more information on Woodford Reserve, visit www.woodfordreserve.com.