Southern Comfort

Southern Comfort® was created in 1874 by a bartender named MW Heron, who took harsh unrefined whiskeys of the time, mixed them with his own blend of fruits and spices, and bottled a uniquely sweet and smooth ​flavored spirit unlike any other. ​


Southern Comfort
Southern Comfort offers an easy way to enjoy the flavor of whiskey. From classic calls to crowd pleasing mixers, Southern Comfort provides consumers with a wide range of ways to be “whatever’s comfortable” to them. Straight, mixed, or shot shared – Southern Comfort is drinking and socializing made comfortable.


Southern Comfort
100 Proof
Southern Comfort 100 proof is a premium expression with a more masculine appeal than 70 Proof. Bold, balanced and delicious, unlike any other.


A perfectly mixed ready-to-go version of the popular SoCo Lime bar call. The popularity of the SoCo Lime shot has grown over the last decade when it was created by bartenders in the Northeast in the late 1990s. Utilizing premium bar quality ingredients, Lime Comfort is perfectly balanced and is best served shaken over ice or mixed with lemon-lime soda.


Reclaiming our roots as an original flavored spirit with fruit, spices and whiskey, Southern Comfort introduced Cherry Comfort in 2012. Cherry Comfort is a perfect blend of awesome and delicious. The combination of dark fruits with Southern Comfort is perfectly served with cola to enhance the rich, complex flavor.


A delicious blend of classic Southern Comfort with the sweetness of caramel and notes of vanilla, whiskey and spice. This addition to the Southern Comfort family truly embodies the flavor of whiskey made comfortable. Try new Caramel Comfort mixed with Sprite or on its own as a chilled shot.


Southern Comfort
Southern Comfort RTDs provide the one-of-a-kind taste of Southern Comfort with popular pre-mix flavors in convenient and consistent formats. RTDs are offered in the UK, Ireland and Australia in a wide range of flavors including Southern Comfort & Cola, Lime & Lemonade and Lime & Soda.