Brown-Forman Announces Distribution Change in Austria in 2022
Louisville, KY, July 15, 2021– Brown-Forman Corporation, the largest American-owned spirits and wine companies with a global reach, announces today a distribution change in Austria effective January 1, 2022. Beginning next year, Brown-Forman’s Jack Daniel’s Family of Brands will be distributed by Liquid Spirits GmbH in Austria.
“We believe partnering with Liquid Spirits in Austria will help further the growth of the Jack Daniel’s Tennessee Whiskey family of brands,” said Agnieszka Przybylek, General Manager, Brown-Forman, Italy and Alps. “Jack Daniel’s continues to lead the way for American whiskey in Austria and, in partnership with Liquid Spirits, we look forward to continuing to grow the business and bringing Jack Daniel’s to more consumers.”
“Liquid Spirits is very proud to take over the responsibility of Jack Daniel’s in the Austrian market. Together, we look forward to a strong and fruitful partnership with Brown-Forman,” said Oliver Dombrowski, CEO, Liquid Spirits.
Austria has a resilient and growing whiskey and RTDs market which represents an attractive opportunity for Brown-Forman being among top 3 brand owners in the whisky category with the leading position of Jack Daniel’s Tennessee Whiskey with 12.7% market share (source: IWSR 2020) .
“Brown-Forman’s brands have been distributed in Austria by Bacardi for more than 15 years. We want to thank Bacardi for their long-term cooperation in Austria,” said Przybylek.
Brown-Forman’s arrangement with Bacardi will expire at the end of December 2021.
For more than 150 years, Brown-Forman Corporation (Brown-Forman Beverages Europe Ltd, trading as Brown-Forman UK) has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including the Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Coopers’ Craft, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by approximately 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.