Skip to content
Previous Next

Brown-Forman Recognized For Exceptional Job Candidate Experience One of the Top 50; North American CandE Award Winners

Louisville, KY, October 4, 2017
— Brown-Forman was recently recognized as a 2017 North American Candidate Experience Award winner by Talent Board. The award recognized those organizations with an exceptional job candidate experience. As one of 50 Candidate Experience (CandE) Award winners in North America, Brown-Forman participated in a comprehensive two-round evaluation and analysis process and was found to have exemplary job candidate experiences from the candidates themselves.

“It’s so exciting to see new companies elevate and promote a quality candidate experience. Brown-Forman had the highest positive candidate ratings overall in the 2017 North American CandE benchmark program. We usually do not share the ranking of any of our winners publicly, so it’s a testament to the amazing work their recruiting team is doing,” said Kevin Grossman, President of Global Programs at Talent Board.

Talent Board is a non-profit organization focused on the promotion and benchmark research of a quality candidate experience. More than 200 companies registered to participate in the 2017 North American Awards program, which ultimately collected the thoughts and experiences of over 180,000 job candidates.

“This award recognizes our strong talent acquisition team who care about Brown-Forman, our employees, and our job candidates,” said Arelis Correa, Brown-Forman, director, global talent acquisition. “Our goal is for the job search and selection process experience at Brown-Forman to be reflective of our company culture and values. A positive candidate experience allows us to attract the best candidates and build a quality talent pipeline for current and future openings.”

To qualify, each company had to commit to a statistically significant candidate response, and the proportion of respondents not hired also had to exceed a set standard. No other research effort today meets these strict academic standards. Companies are evaluated using three rounds of surveys, including an employer survey, a survey of the company’s 2017 employment candidates, and evaluation by a panel of experts.

The annual awards and benchmarking program offers employers in North America a risk-free and confidential opportunity to learn how their organization’s candidate experience practices compare to those of their peers and obtain feedback from their candidates, while gaining insight into the latest tools and strategies for optimizing the recruiting process.

For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman’s brands are supported by over 4,700 employees and sold in more than 165 countries worldwide. For more information about the company, please visit http://localhost/.

About Talent Board
Talent Board is a non-profit organization focused on the elevation and promotion of a quality candidate experience. The organization, Candidate Experience Awards program, and its sponsors are dedicated to recognizing the candidate experience offered by companies throughout the entire recruitment cycle and to forever changing the manner in which job candidates are treated. More information can be accessed at