Brown-Forman believes diversity is an essential part of how we see the world, how we function, and it is a critical element to sustainability and being a responsible corporate citizen. Our Supplier Diversity mission is simply an extension of our diversity philosophy, and needs to be universally recognized as a critical instrument to effectively touch our global, diverse consumer audience.
Today, purchasing consumers are more particular, and look beyond just a brand name and into the story that supports it. This in turn has a trickle-down effect and impacts how distributors and suppliers conduct their own business. Without appropriately focusing our resources and efforts on the diversified and rapidly growing consumer audience of ethnic minorities, LGBT, women, and individuals with disabilities, we are doing ourselves a disservice.
Overall, diversity simply makes us stronger — as a company; as a portfolio of brands; as a group of committed employees; and as a member of the communities where we work and live.
If you are interested in about becoming a registered minority- and women-owned company, we encourage you to access our Supplier Diversity site.