Early Times Mint Julep Partners with Yellow Cab to Offer Over 1,000 Safe Rides during Kentucky Derby Week
140 taxi vouchers per night offered at select Louisville locations from April 30 to May 1
Louisville, KY (April 23, 2014) – Early Times Mint Julep, the Official Drink of the Kentucky Derby, and Yellow Cab are teaming up to offer over 1,000 vouchers for safe rides at select locations in Louisville during Kentucky Derby week in an effort to encourage people to plan ahead to keep drunk drivers off the roads.
In partnership with Yellow Cab, Early Times Mint Julep will be present at nine locations from April 30 to May 1 with a specially-designed Kentucky Derby themed taxi featuring Early Times Mint Julep insignia. Patrons will sign the taxi as their personal pledge to drink responsibly, and each person who pledges will receive a taxi voucher valued at $15 which patrons can redeem toward their safe ride home with Yellow Cab, courtesy of Early Times Mint Julep. In celebration of Kentucky Derby 140, there will be 140 taxi vouchers offered at two locations on each date:
Wednesday, April 30 – St. Matthews corridor
Thursday, May 1 – Fourth Street Live!
Each voucher is valid for $15 and may be used with Yellow Cab as well as sister companies Checker Cab and Cardinal Cab. All vouchers are for use during Kentucky Derby week only and must be redeemed by midnight on Saturday, May 31, 2014.
“Early Times is proud to partner with Yellow Cab once again to enrich the community’s Kentucky Derby experience by helping to ensure safe rides home,” said Rob Frederick, director of corporate responsibility for Brown-Forman, parent company of Early Times Mint Julep.
“The Kentucky Derby season is a time of celebration with friends and family and Early Times is happy to make this week a better experience for the community by offering a safe ride home.”
About Yellow Cab:
Yellow Cab of Louisville traces its origins to 1893 when it began as the Louisville Carriage Company. Yellow Cab and its sister companies, Checker Cab and Cardinal Cab, are locally owned. Yellow Cab is the oldest and largest taxicab service in the greater Louisville area with approximately 230 taxi cabs. For more information on Yellow Cab, visit www.goloucab.com.
About Early Times Kentucky Whisky:
Early Times Mint Julep, 30% ABV, is the “Official Drink of the Kentucky Derby” made at the Brown-Forman Distillery in Louisville, Kentucky. Early Times Kentucky Whisky is one of the fine spirits produced and marketed by Brown-Forman Corporation, a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Woodford Reserve, Canadian Mist, Old Forester, and Korbel California Champagnes. Early Times reminds you to drink responsibly. For more information on Early Times Kentucky Whisky, visit www.earlytimes.com.
About Churchill Downs®:
Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 140th running of the Kentucky Derby Presented by Yum! Brands on May 3, 2014 and its 2014 Spring Meet is scheduled for April 26-June 29. The track has hosted the Breeders’ Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com. Churchill Downs®, Kentucky Derby® and the Twin Spires design are registered trademarks of Churchill Downs Incorporated.
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The best TIMES are enjoyed responsibly.
Early Times Mint Julep, 30% ALC/VOL (60 PROOF) 1.0L
Prepared and Bottled by Early Times Distillery Company, Louisville, KY.
©2014 EARLY TIMES is a registered trademark