Jack Daniel’s Tennessee Whiskey Patners with Lilybug Scooters in Hamptons
Jack Daniel’s Tennessee Whiskey and Lilybug Scooters, a designated-driver service that takes customers home in their own vehicles, have partnered to increase safety on the roads throughout the busy summer season. Lilybug Scooters operates in Southampton, Hampton Bays, Shinnecock, North Sea, Water Mill, Bridge Hampton, and East Hampton.
Jack Daniel’s two-year sponsorship allows Lilybug to increase its visibility with more branded scooters on the road, as well as keep the valuable service sustainable throughout the year. Lilybug will also be able to bulk up resources and expand the service to more establishments.
“We believe every drunk-driving death should be preventable,” said Rob Frederick, director of corporate responsibility for Brown-Forman, parent company of Jack Daniel’s. “By becoming a sponsor of Lilybug, Jack Daniel’s is putting the words ‘corporate responsibility’ into action.”
“At Jack Daniel’s, we always encourage our friends to drink responsibly. For those who may have had one too many while out celebrating, Lilybug offers a safe way home,” said Mike Calleja, Jack Daniel’s On-Premise New York State Manager.
Lilybug Scooters began in May 2007 to provide a safe and responsible alternative to get home without having to drive while impaired. Lilybug was named for founder William Heath’s friend who was tragically killed by a drunk driver.
“Partnering with Jack Daniel’s allows us to raise awareness of our service and to get more people home safely and that’s our ultimate goal,” said William Heath, Lilybug founder. “We want to remove the barriers of getting home and make it clear there are options other than driving; it’s easy to call Lilybug.”
How Lilybug works: Once you’re ready to end your evening, call Lilybug. They’ll dispatch a driver on a collapsible scooter to meet you at the establishment. Upon arrival, the driver will fold up the compact motorbike, place it in a duffel bag and slide it into your car trunk. Then he’ll take your car keys and drive you and your party home. He’ll leave your car safely at home and take off on his scooter. (Cost: $30-$75, depending on distance.)
“Lilybug Scooters is a real-world solution to the problem of drunk driving. They have shown effectiveness in getting people and their cars home safely,” said Frederick.
Lilybug Scooters was founded in Southampton, NY in 2006 to provide a safe and responsible alternative to getting home without having to drive while impaired or tired. Our namesake Lily was a dear friend who was tragically killed by a drunk driver, inspiring our service. While continuing to fulfill our original mission, we have also added car care to our services.
About Jack Daniel’s and Brown-Forman Corporation
Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly.
Brown-Forman Corporation is a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra.
Visitwww.jdpressroom.com for additional Jack Daniel’s information.
Tennessee Whiskey • 40% Alcohol by volume [80 proof] • Distilled and Bottled by Jack Daniel Distillery, Lem Motlow, Proprietor,
Route 1, Lynchburg [Pop.361], Tennessee 37352.
For more information contact: Phil Lynch, VP, Director of Corporate Communications and Public Relations, 502-774-7928