Crystal Peterson is the executive vice president, chief inclusion and global community relations officer for Brown‑Forman and joined the Executive Leadership Team in 2022.

In this role, Crystal is responsible for stewarding the company’s progress and performance against its diversity and inclusion ambitions and realizing the full value diversity creates for Brown‑Forman’s employees, partners, and communities. She also leads Brown‑Forman’s commitment to enriching its communities, especially its hometown of Louisville, Kentucky. Additionally, Crystal serves as president of the Brown‑Forman Foundation.

Since joining Brown‑Forman in 2012 she has held multiple human resources leadership roles at Brown‑Forman, partnering with the global production organization and the North American and Latin American regions. Prior to joining Brown‑Forman, she held senior human resources roles for Insight Communications and Doe-Anderson.

Outside of Brown‑Forman, Crystal serves on the board of directors for Metro United Way and the West End School. She also serves on the Diversity, Equity, and Inclusion Taskforce for the Kentucky Chamber Foundation.

Crystal holds a Bachelor of Science in marketing from Xavier University, is a Senior Professional in Human Resources (SPHR), and holds an Executive Certification in Diversity, Equity, and Inclusion from Georgetown University.

She resides in Louisville, Kentucky, with her husband and two children.