Alcohol responsibility is where it all starts for us. It’s the seed from which all our commitments grow and reach into the future. We believe that it is our duty to make sure our products are being marketed and enjoyed responsibly by encouraging awareness and empowering mindful choices.
Generic description for brown-forman_-_essence_fest_responsibility_coverage_-_psa (Original)
The Pause campaign is how we communicate our vision, mission, and actions to empower mindful choices around beverage alcohol at Brown‑Forman. The Pause campaign has evolved from an internal initiative and now is embraced by industry members and consumers. Pausing is an active reminder to take a moment, encourage awareness, and promote mindful choices.
We believe that alcohol responsibility starts with us. Our employees are equipped with education and resources to ensure we are responsibly marketing our products and empowering mindful choices around beverage alcohol.
We can’t do this work alone. The hospitality industry is built on creating a fun atmosphere where people come to connect, relax, and celebrate. We are partnering with industry organizations to prevent overconsumption, harassment, and other forms of harm ensuring everyone can enjoy a memorable experience.
At Brown‑Forman, we are actively creating a responsible drinking culture. Our focus areas help us define what alcohol responsibility means to us. They guide our thinking, programs, and partnerships.
Preventing Drunk Driving
Promoting Mindful Drinking and Decisions
Preventing Underage Access and Consumption
Empowering Bystander Intervention
As a part of our commitment to responsible consumption, Brown‑Forman has created a site to provide nutritional information to those who choose to enjoy our brands.
