Marshall Farrer is executive vice president, chief strategic growth officer for Brown‑Forman. Marshall has served on the Executive Leadership Team since 2020.
In his role as chief strategic growth officer, he is responsible for developing key partnerships and new growth opportunities to achieve the company’s short-term objectives and long-term ambitions. A fifth-generation Brown family shareholder, he has served as a member of the Board of Directors since 2016 and will assume the role of Chairman of the Board in July 2025, subject to his reelection to the Board.
Marshall began his career at Brown‑Forman in 1998, as a marketing manager in the Wine Division in California, where he held several sales and marketing management positions. In 2004, he was named vice president, chief of staff to the president of Brown‑Forman’s Spirits Americas. In 2006, he was appointed as director of Latin America and the Caribbean. In 2010, he relocated to Sydney, Australia, and was named the managing director, Australia, New Zealand, and South Pacific.
In 2014, he shifted to marketing as the managing director of Jack Daniel’s Tennessee Honey, leading its global expansion. Shortly after in 2015, he was promoted to senior vice president, managing director of global travel retail, and in 2018 added the responsibility of Developed Asia Pacific, including North Asia, Australia, and New Zealand. In 2020, Marshall moved to London, U.K., and Amsterdam, Netherlands, as he was named president of Europe and joined the Executive Leadership Team. In addition, he became Brown‑Forman’s first chief strategic growth officer in 2023, while heading up Europe, and transitioned to the role full-time in 2024.
Marshall served on the board of directors of the Duckhorn Portfolio, Inc. (NYSE: NAPA) from May 2024 until it was taken private in January 2025. His community engagement includes serving on the board of trustees of The Filson Historical Society, and previously for Norton Healthcare, The Nature Conservancy of Kentucky, and the America-Australia Fulbright Commission.
He graduated from Rollins College with a Bachelor of Arts and holds a Master of Business Administration degree from Tulane University.
Marshall resides in Louisville, Kentucky, together with his wife and their two sons.
