Our Passion For Responsibility
As a family-controlled business, we have always been guided by strong values in everything we do and go to great lengths to maintain our culture of care and respect as we grow our company.
Learn more about what responsibility means to us, why we believe enriching life means doing so responsibly, and how we make it real.
Responsibility starts with our marketing and continues through our sales process. We want our brands to be a positive influence, encouraging customers and consumers to have a positive experience with them.
From cultivating relationships with farmers who grow our grain, to reusing our barrels and sending zero waste to landfill, sustainability is part of making Jack Daniel’s the best we can every day.
Responsibility is about doing more together than we can on our own. We seek relationships with our partners where ideas and resources are shared to inform and implement our corporate responsibility strategy. We actively listen to and involve our stakeholders in identifying priorities, shaping our strategy, and implementing solutions. We partner with individuals and organizations because we believe this kind of deep collaboration leads to greater positive impact.
Download our 2017 – 2018 CR Report
Our website, Our Thinking About Drinking, presents independent third-party opinions and research about alcohol-related issues, and provides a forum for discussion and feedback.
Visit Our Thinking About Drinking >