Nearly 30 years ago, we launched Jack Daniel’s Country Cocktails. Following an initial introduction of these beverages in the U.S., we have been building RTDs in countries around the world. Our RTD portfolio continues to grow and includes Jack Daniel’s Can Cocktails and el Jimador New Mix.
Back in 1994, Brown Forman Australia launched Jack Daniel's® Tennessee Whiskey perfectly mixed with Cola in a convenient format ready to drink. For the first time one of the most popular branded bar calls in the world was available in a can. Since then Jack Daniel's® Tennessee Whiskey ready to drink cocktails has become the #1 whiskey-based RTD globally. A variety of formats, mixers, and Alcohol by Volume are available depending on countries.
One of the first tequila-based RTDs, New Mix was launched in Mexico over 20 years ago. Fresh and classic cocktails mixed with tequila el Jimador®; the best way to enjoy a “Paloma”, "Cantarito", or "Vampiro". New Mix has been a major success and continues to grow with a variety of flavors that conquered the Mexican palate.
New Mix is available in different cocktails: Paloma, Vampiro, Cantarito and Sparkling water with a twist of lime or orange.
Available in Mexico.
New Mix is available in different cocktails: Paloma, Vampiro, Cantarito and Sparkling water with a twist of lime or orange.
Available in Mexico.