Our Communities Sustain Us
Our communities sustain us and as such we actively give back and invest in their well being. Stewardship is a bedrock of our culture, and both our company and our employees strongly believe in donating their time, talents, and treasure to enrich lives and leave a lasting legacy.
Just Cycling for Refugees
We’re very proud of our efforts to provide life changing, long-term support for those in need.
VP AND AREA DIRECTOR FOR PARTNER MARKETS EUROPE
Middle Eastern refugees fleeing to Europe include thousands of unaccompanied children lacking basic humanitarian aid and facing an uncertain future. Moved by their plight, Netherlands-based Endre Szabo, VP and Area Director for Partner Markets Europe, brought his Brown-Forman colleagues together to make a difference.
“In 2015, I initiated a GoFundMe campaign to help in any way possible and sent it out to my Brown-Forman family. We raised $10,000 within days and Brown-Forman matched our donation. The money went towards 24/7 medical tents for refugees. Our Greek colleagues, led by Ileana Louloudaki, extended our efforts by collecting socks for refugees arriving on Greek islands.
I started thinking about doing something more lasting than this one-time donation.
In 2016, I collaborated with No More Walking and organized Just Cycling, a bike ride dedicated to unaccompanied refugee minors. Seventeen cyclists, all Brown-Forman employees or family members, rode from Amsterdam to London and back. We raised €25,000 for Metadrasi, a Greek non-profit for child refugees. Our donation helped fund a ground-breaking program to move five children from Greek refugee camps to Portugal, where they could restart their lives. The funds support all their expenses for a year, helping them find safety, education, and opportunity.
We’ve now expanded from Just Cycling to include Just Running, where participants can opt to run various races across Europe instead of cycling. Our 2017 events raised €50,000, with around 80 Brown-Forman employees from our main European offices taking part. Funds raised will help resettle eight more child refugees.”