The Jack Daniel’s distillery is passionate about sustainability initiatives. As part of our overall Zero Waste to Landfill goal, the distillery sends 99% of materials from the distillery to be reused or recycled. We have also extended the life of our charcoal mellowing vats, resulting in a significant cost savings as well as decreasing the amount of sugar maple needed for the vats throughout the year. In addition, warehouse improvements have allowed for reducing temperature and thus, the angel’s share, or amount of whiskey lost to evaporation during aging. Learn more about our environmental sustainability efforts at Jack Daniel’s in our video.
Responsibly Growing Our Brands
Our sustainability vision is to responsibly grow our brands and company, while protecting and enriching the natural environment on which we depend.
We recognize that environmental sustainability contributes to value creation, our reputation, and our success. Along with other elements of corporate responsibility, sustainability is integrated into Brown-Forman’s overall business strategy.
The DendriFund, an independent foundation created in 2012 by Brown-Forman and the Brown family has evolved to focus on inspiring joint actions to solve challenges related to wood, water, and grains. The Fund brings together diverse but collaborative stakeholders inspired to drive systemic change on a larger level than individual actions can achieve alone. Signature projects include the White Oak Initiative focusing on a 17-state region where white oak grows to assess woodland conditions and produce conservation and management plans. The Salt River Collaborative targets similar outcomes networking close to 30 groups in the Louisville area. The rye project aspires to accelerate the adoption of cover crops with research and partnerships that bring commercial value to growing rye in Kentucky. DendriFund believes that companies, conversation groups, and individuals, through partnership, can leverage the expertise of many to achieve a thriving natural, social, and economic environment for future generations.