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Churchill Downs Makes it 'Official' (2006)

March 20, 2006, Louisville, KY — Brown-Forman brands have returned to the starting gates for Kentucky Derby 132. Woodford Reserve Bourbon, Early Times Mint Julep, Finlandia Vodka, Korbel California Champagne, and Fetzer Wines are the “Official” products of the Kentucky Derby and Churchill Downs’ Derby-related events this year.

A title bestowed on only a handful of brands, being an “Official” beverage or drink of the Kentucky Derby is an honor. From black tie dinners to parties at home, these fine brands make Derby celebrations even more special.

Bourbon and the Kentucky Derby go hand in hand and, for the eighth year in a row, Woodford Reserve Bourbon is the “Official Bourbon of the Kentucky Derby.” Continuing its tradition of commemorating the honor with a limited edition bottle, a painting by Louisville-based artist Kathy Sullivan graces the 2006 Woodford Reserve Bourbon Derby bottle. The image on the bottle features three Derby horses racing neck and neck with their eyes fixed on the finish line.

No Derby is complete without an Early Times Mint Julep. For 19 years, Early Times Mint Julep has served as the “Official Drink of the Kentucky Derby#8482;.” It’s always a favorite at the track on Oaks and Derby days and continues to play a significant role in the traditions of Churchill Downs. Well-known equine artist Celeste Susany has painted a scene capturing the Derby race’s final moments of the jockeys and their horses coming “Down the Stretch” for the 2006 commemorative bottle.

Finlandia Vodka is making its sixth appearance as the “Official Vodka of the Kentucky Derby” and the “Official Vodka of the Kentucky Derby Festival.” To kick off the Derby festivities, Finlandia Vodka will once again host the “Best Bloody Mary in Louisville” contest as part of the “Taste of the KentuckyDerby Festival.”

The contest will feature Louisville’s finest bartenders and restaurants mixing their best Finlandia Vodka Bloody Mary. It’s becoming a tradition in Louisville, and is quite competitive!

For the sixth year, Fetzer Wines has been designated the “Official Wine for the Kentucky Derby.” Whether you’re entertaining at home or at the track, Fetzer Wines pair perfectly with traditional Kentucky fare.

Korbel California Champagne is also returning for the sixth year as the “Official Champagne of the Kentucky Derby.” It’s the perfect way to toast a successful bet at the track or an evening of fun at a black-tie event.

Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Canadian Mist, Fetzer and Bolla Wines, Korbel California Champagnes, and Hartmann Luggage.

Contact Information:
Courtney Sandora, Brown-Forman
502-774-7443 [email protected]