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Wild on Finlandia: New Wild Berries Flavored Vodka Delivers Pure Adventure in Nordic Taste

September 6, 2005, Louisville, KY — The sunshine and cool mountain streams of springtime in Finland help produce an annual harvest of some of the world’s sweetest berries. These flavor patches of raspberries, black raspberries, boysenberries, strawberries and wild mountain berries are especially delectable when blended together, which is exactly what intrigued Finlandia Vodka to create its new Wild Berries flavored vodka.

“When people think of Finlandia Vodka words like clean, crisp, natural and smooth immediately come to mind,” said Jennie Meador, Finlandia Brand Director. “There is no greater example of these characteristics than our new Wild Berries flavored vodka. This is a vodka with a taste and finish that transports the consumer from wherever they are to the Nordic countryside of Finland.”

The flavored vodka category continues to grow in size and Finlandia continues to be the first to launch innovative and unique flavors to the market. It represents more than 20% of all vodka consumption rising from 17% in 2002. The new Wild Berries vodka from Finlandia joins a family of flavors that already features Mango, Lime and Cranberry.

Finlandia Vodka is here to help jump-start the entertaining season with great new ways to create unique cocktails, bake fun pastries and be prepared for the holiday season. Today’s consumers are looking for bold new flavor experiences and Wild Berries flavor is bold, natural and unique.

“Finlandia Wild Berries has the flavor consumers are looking for,” said Meador. “Our research shows that trends in food, fashion and cosmetics point to a positive appeal of the Wild Berries flavor.”

Finlandia Vodka is made from the finest six-row barley and pure glacial spring water grown under the long days and white night’s of the Midnight Sun. This barley, the most expensive distiller’s grain, used by many distinguished single malt scotches and premium beers, offers the highest quality starch and the lowest possible content of natural oils which contributes to the crisp, clean taste.

Finlandia Wild Berries will be supported by direct mail, print advertising, case cards, shelf-talkers, and on- and off-premise promotions.

Finlandia Wild Berries featured drinks includes:
Finlandia Wild Berries Cosmo
2 oz Finlandia Wild Berries
1 1/2 oz Triple Sec
Splash of cranberry juice
Dash of lime juice

Combine ingredients into a mixing glass with ice. Shake and strain into a chilled martini glass. Garnish with fresh berries.

Finlandia Wild Berries Splash
1 1/2 oz Finlandia Wild Berries
Sprite
Splash of Grenadine

In a tall glass, pour Finlandia Wild Berries over ice and fill with Sprite. Add grenadine on top and garnish with fresh berries.

Finlandia Wild Berries Caipiroska
2 oz Finlandia Wild Berries
2 oz sweet and sour mix
4 fresh raspberries
4 fresh blackberries
2 fresh lime wedges
1 teaspoon of sugar

With a muddler or wooden spoon, muddle berries and lime wedges with sugar in a short highball glass. Fill glass with crushed ice and add Finlandia Wild Berries and sweet and sour mix. Either shake and pour back into glass or stir briskly. Garnish with fresh berries.

Finlandia Wild Berries Vodka is 70 proof and has a suggested retail price of $16.99 for a 750ml and is available throughout the United States. It joins Finlandia Mango Fusion, Finlandia Lime Fusion, and Finlandia Cranberry Fusion in the Finlandia family of brands.

Finlandia Vodka Worldwide Ltd (FVW) is owned 100% by Brown-Forman Corporation. FVW is responsible for the Finlandia trademark and marketing and distribution assets. Brown-Forman handles all global marketing activities for the Finlandia Vodka brand.

For more information, contact Kim Charney, 800-777-1636, ext. 7291.